Every newbie sales person will go through the same experience when just started to sell something. I still remembered when I just dropped off the secondary school and joined a company that do not pay any basic salary (just rely on commission) job. That was my first JOB.

My job was selling the English courses. I didn’t just sit in the office and wait for customer to walk in but went to the shopping mall to get leads, put the brochure into residents’ mailbox, telemarketing, sometimes even went to the car park to put our brochure on the car windscreen, and door to door cold calling.

I was SUCK at presentation and never convert well.

The main problem is that I used to talk about the product. This is a HUGE mistake! But I was a newbie at that time.

Today, I met a sales person approached me to sign up his product. When he started the presentation, he has already talking about the product without asking me any questions. He just keep on explaining the product just like a video presentation. After finished the presentation, he asked “What do you think about this product?”. I felt that the question is trying to ask me if I’m going to sign up.

When I looked at him, I just like saw the 6 years ago of myself. He did the same mistakes like I did last time.

Before he start the presentation, he suppose to ask questions (to collect data) first. At the same time, ask trick questions that able to find the customer problems. When you know there’s something missing in the customer life, then it’s the time to start presentation to show your “SOLUTION”.

People don’t take medicine if they don’t sick. People don’t eat if they’re not hungry. People playing games because they want to have fun. People buy calculator because they want to speed up the calculation work.

Ask your customer if they want to make their life easier and better. Make sure your product solve their problem or make their life better. Women buy cosmetic because they want to look better. People apply perfume because they want to get more attractive.

Your product either solve problem or make thing better.

1. Find out the customer problem or situation.
2. Ask the customer if he/she want to solve the problem or make their life better.
3. Present your product and explain how it work for them.

Tips: Only start presentation when the customer get interested.

Thank you!

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Tags: how to do presentation, how to sell product, sales marketing presentation, don’t sell product but offer solution

Glen Hopkins wants to PERSONALLY train a select group of
students and show them how he made $125K in just 33 days.

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Last time he did this students paid $997 but right now
you can get the ENTIRE program for just 99 cents!

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Click here to watch the short video he just created explaining
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Tags: net success journal, glen hopkins, make money online, net success formula

(This article is written by me personally without proofreading and English is not my mother language, so you might find a lot grammar mistakes)

Business Strategy: The aura of legitimacy - Increasing Your Product Value At No Cost

Dealing with honesty and customer get what they pay for. (But they’re crazy to buy what you offer)

There are several different way to use this strategy. Although the method a bit different but it deliver the same result.

Example #1: Clothing Store

J&J selling their own design clothes and price range from $100-$200. When come to Sale Season, they can only give 10%-20% discount to all their clothes because their clothes are produced in high quality and by their own professional designer. They will make lost if they give 50%-70% discount.

But there’s a trick to give 50%-70% discount. They will buy other design clothes from other company and put their brand J&J on the clothes to claim as their own design. This is something like pay for private label. Consumer will never know this and won’t care about it because most consumers just want to buy the ‘brand’.

The ‘private label’ clothes are normal quality BUT they cannot sell below $100 because this will affect their own brand value. They also cannot sell for $100 above because the quality is not worth that much (If you’re selling overprice, this mean you’re cheating your customers). In order to make both balance, they decided to price the ‘private label’ clothes for $130 and give 60% discount. This way, they didn’t lower their brand value and also increase more sales.

Think about this, the consumers just can’t resist that the cloth price range from $100-$200 and now give 60% discount. So consumers will think this is a BEST DEAL.

This is a WIN-WIN business. The seller still remain their brand value, increase more sales and making good profits with the ‘private label’ product. The consumers are happy and they get what they’re paying for.

Example #2: Coffee

Big size and small size coffee are almost/ nearly the same costing for seller. The different is on the cup, it looks bigger. The rental, electrical and staffs all are fixed costing. Whether you have a good business or not, you still pay the same rental fee. If you can increase your sales, then you can lower your costing and increase profits.

When you order a small size coffee, the cashier will tell you that you can get the medium size by adding a dollar. Think about this, just one dollar you can get a bigger size. Great deal.

People who is doing restaurant business will know that adding extra won’t effect the costing. Use the bigger size of cup, adding extra coffee in it and it will look bigger a lot than the small size.

Same strategy also been using in Popcorn business. You buy a normal size of box popcorn for $8 and you get bigger size by adding extra $2 dollar, and the bigger box look bigger a lot than the small box. Seller make extra profits and buyer get better deal. This is also WIN-WIN deal.

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Tags: business marketing, business strategy tricks, the aura of legitimacy, popcorn strategy

Amazon does it, EBAY does it, so why can’t you?

After all, up-selling is a technique employed by leading e-commerce sites to boost their sales and though you may be some light years away from them, this could be used by you effectively too. And though this is a technique, there is not a lot different from up-selling and selling by themselves!

There are many ways you could up-sell a product, but before we get into knowing the easiest method, know that an up-sell is a product you wish to sell immediately after he has bought the first one. Needless to say, the second product or the product to be up-sold has to be related to the first product bought by the customer.

To the point – The easiest method to up-sell is to work on the ‘checkout’ page!

What you can do with the Checkout Page?

I’m not asking you to redesign the entire webpage. Follow this process to uncover the easiest method to up-sell.

First, identify your webpage which you want to include the upsell. It could be your product page, salesletter page, your newsletter subscription page, your thank you page and so on.
 
Then just add an option for them to include MORE products before they ‘checkout’.

So if it’s a newsletter subscription page, ask them if they want to include a free trial offer to your other paid product before they click “Register” on your newsletter page.

If your page is a salesletter webpage, give them an option to include another of your product before they click the “Order Now” button.

Here’s another example – if your webpage is a shopping cart, you can always ‘upsell’ your prospects for them to add more quantity of the product that they’re buying.

The list goes on.

Here are some things you would like to watch out for while up-selling:

==>  The product you up-sell needs to be somewhat related to the product the customer bought. The closer the correlation, the better it is for you because you’ll get more sales.

==>  Write your up-selling ad as carefully and diligently as you would have designed your sales ad. Just the fact that the customer bought one product from you doesn’t mean he is sure to buy another!

==>  Up-sell but don’t push – Pushing is bad for any form of selling and the same applies in up-selling too. Inform the
customer about your product and leave the choice to him. Also, bear in mind that you’re adding more value to your customer by offering greater solutions to them in your upsell products.

The method to up-sell your product is not as tough as you would have thought it to be. Basically, if you’re not integrating any upsell in your sales funnel, you’re literally losing money.

It’ll cost you more time, effort and money to acquire a new customer compare to selling to an existing customer who already trust you and like your product.

Although the technicalities surrounding the deal make it a slightly tough nut to crack, but I can tell you that it’s worth your time to explore this powerful marketing strategy.

1ClickUpgrade System is a free software that can be integrated into your existing website and allow you to create upsells within minutes! Get it now for free and for a limited time, you’ll also get an audio course at

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Tags: 1clickupgrade, automated upsell marketing, upsell marketing software, 1click upsell

Breaking News: Hotmail password scam spreads to Gmail, AOL Mail and Yahoo!

Update – there are now 20,000 accounts affected and non-Hotmail addresses.

Yesterday, reports emerged that 10,000 Hotmail account addresses and passwords had been posted to the site PasteBin.com. Today, BBC News revealed that it has discovered another incriminating list containing log-in information for 20,000 additional e-mail addresses. The new batch, though, not only includes information from compromised Hotmail accounts, but also from Gmail, Yahoo!, AOL, and several other major e-mail providers.

Personal advice:
If you haven’t change your free email account password yet, please DO IT RIGHT NOW.

Here are the related news from other website:
BBC NEWS: Google Targeted In Email Scam
BBC NEWS: Phishing attack targets Hotmail
SWITCHED: Hotmail Password Scam Spreads To Gmail, AOL Mail And Yahoo
NEOWIN.net – Thousands of Hotmail passwords leaked online
ComputerWorld.com – Researcher refutes Microsoft’s account of hijacked Hotmail passwords

Tags: phishing attack targets Hotmail, hotmail passwords leaked online, hotmail gmail yahoo email scam

If you’re looking for the simple design and easy to use template, then this is for you.

Site Design Pro is my brand new graphic package in September 2009. The web template almost no customization required. Just plug and play!

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You can get your site up and running within 2 minutes with Site Design Pro. I also include website sales button and sales messages. Pick the template you want to use, choose the order button that fit the design and insert the sales message that help you to convert better. (Just plug and play)

This package also comes with graphic source file which is PSD you can open with Adobe Photoshop or GIMP.

–>> Click Here To See The Template Design

Thank you!

Tags: minisite design salespage, graphic web template, internet marketing minisite

Have you heard of Storyteller Marketing?

Instead of keep on telling how good is your product why not use other way to sell your product? People use to say their product is the greatest and no other product can compare. Look at the advertisement around you and you will find out there are many company sell the same concept like this…

“We’re No.1 in this industry”
“The greatest product ever”
“The best program in Asia” and many more…

So who is the greatest and No. 1 actually? Everyone saying they’re No.1 or the greatest but who can proof that they’re actually the No.1 and the greatest?

Prospect already boring with this kind of marketing. I personally feel funny when I heard an old lady talk to a kitchen sales person in the morning market. She said “You guys always say we’re the best, so who is the best actually?”.

Whatever you say, make sure you do not set a trap for yourself to jump into it. (smile)

Let’s come back to Storyteller Marketing…

I saw a company applied this very well in a magazine advertisement. The company sell healthy cornflakes for breakfast. They advertised full page and it’s totally do not look like an advertisement but a news.

The advertisement start with telling the worst cases if you do not take your breakfast everyday. They also explain why everyone should take breakfast and the benefits. They use more on scary tactic in the story. Just like this — if you do not take breakfast often, your body will lose the XXX vitamin and you will sick.

So in the reader’s mind will float with this “Oh my god, I don’t want sick and I afraid to go to hospital and blah blah blah”. Reader will imagine their own scary scenario after reading the story. This is just like the ghost story. After listen to the ghost story, most girls will imagine a lot of funny scary scenario like maybe the ghost is hidding in the toilet or it’s outside the window….? (smile)

If your story can make the prospect create their own imagination — you WIN.

Their mind will hardcoded with your story and follow whatever you say. After telling the story, you must come out solution. That’s your product. So you will tell your prospect that this product will solve their problems. You see, you’re now telling the prospect that your product can solve their problems instead of telling them your product is the greatest and the No.1 brand.

How great and No.1 brand are nothing to do with your prospect. It’s none of their business so they will not care if your product is No.1 or No. 2 but they just care if your product can solve their problems.

Storyteller Marketing is one of the marketing method. Try this and let me know feedback!

Discover A Rebel Psychiatrist’s Amazing Secret That Lets You Put People Under Your Control Quickly & Easily… and Get Them to Do Anything You Want?”

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Tags: how to sell your product by telling story, storyteller marketing tactic, scary tactic

Marketing

I love marketing.

You can do many things with marketing like advertising, event, party, flyer, cold call and etc.

Today, I want to share with you a very cool tactic to instantly boost your sales target within a short period of time. Let me start with offline marketing…

If you’re running a restaurant, you can sell membership card or voucher. That’s seem like just normal? Read this…

“Get Paid $100 Enjoy In My Restaurant”

It seems like a scam or hype. But it’s real. The tactic is this – You sell a membership card for $300 but you give $400 credit to your customer. This mean they get extra $100 for free. If you have 100 customers sign up to your membership card, then you will instantly have $30,000 for your company. Some people might think that this is too crazy to give away $100, of course you need to do the math if your business still make profit if you give out $100. I believe if your customer spend $400 in your restaurant, then you at least make 50% profit = $200, but you have already giveaway $100 to your customer, so your net profit will be $100. (Just work out the math)

Think about this, not all 100 customers will spend all the money within a month. Ask yourself, will you spend all $400 in the same restaurant within a month? Before the customers spend all the money in your restaurant, I believe your company will use that money to reinvest into other investment. There are many company not just doing business but also running investment at the same time like stock market, properties and etc.

When you got $30,000 for your company, and you just keep it in the bank, then this is just stupid. You have to reinvest the money to grow more money. Of course, don’t do the high risk investment.

I hope you see my point how to instantly boost up sales target. It’s just about ‘quantity’. You make less profit from each customer but you make more from all the customers.

Come from online industry…

If you’re selling digital product, you have pay nothing if extra 100 people buy your product. You don’t have to pay for printing cost, shipping and etc. So why not do a special promotion to combine several of your products into a big package for a special price?

Like, each of your product sell for $47. Now you pack 4 of them into a package and sell for just $67. This will instantly boost up your sales. That’s too crazy, if buy them separately, the price will be $188 but now for just $67. This tactic work and proven success. Of course, do not do this too often otherwise your customers will not feel special anymore.

Whether it’s online or offline, some of the tactic cannot use too often otherwise will not work in the future. You have to make your customers feel ’special’ and only for limited time. Try this and let me know your feedback. Thank you!

Tags: online marketing tactic, instantly boost your sales target, offline marketing tactic

Last 3 days ago I received an email from my existing customer.

The email started with “Sean, what are your bonuses for MME4?”

Let me explain what is MME4, the full name is Marketing Main Event 4 created by Jeremy and Simon. Based on what I have read from the salesletter, it’s a turnkey system – ready made membership site. The membership sites are all ready to go. Cut in short, you’re buying “business-in-a-box”.

Okay, I’m not promoting MME4 today and I want to explain why I didn’t do promotion for JV Partners recently. It’s not their products not good but I have my own reason not promoting.

You see, there are more than 5 products about internet marketing release every single month. This is a never ending game and I don’t think you like to receive promotion after promotion from month to month.

I don’t want my subscribers get information overloaded and I even don’t want my subscribers just keep on reading marketing materials without taking action. If you have bought a marketing course and it contains 20 videos, 3 PDF books, 10 MP3 audio and etc. Tell me, how long you will finish all these information?

Based on my survey result, 8 out of 10 people never finish the course.

There are 3 common reasons -

1. They didn’t see the result after studying the course for 2 month
2. They were attract by other marketing course
3. They’re looking for magic button but not course

Hey, if you never take action then how do you see result? This is true, if you just STUDY without take action, then you’re not going to see anything in return. You’re not going to get result by buying the course but take action only.

If you have bought some courses previously and still haven’t get result. I suggest you stop buying any course or product and think carefully to find out your problems. You could be fall into one of the categories above. If you’re not interested to study the big course, then just take the small course that will just take you about 2 weeks to complete.

Some courses just have a small package like 5 videos, 2 PDF and 5 Mp3 where you can finish all the information within 2 weeks or a month. This way, you can start to take action after 2 weeks.

You might see some people invest many money into courses month after month and they still make a lot of money or get the result they want.

Are they genius? Absolutely NO.

I buy many many courses and books from time to time. Average 1 new book per month. The subjects include self improvement, business management, sales marketing, multi level marketing, internet marketing, advertising and etc.

Honestly, I never finish all the books and courses information. Only some books I like then I will read them until the end of the page. Like, Donald Trump “Think Bigs” book. The book interest me because it was their real life stories and experience.

The rest of the books and courses, I just grab the information I want. What does that mean?

Some books and courses have the information I want to learn or know about. So I will buy it and just learn THAT information I want. If the book chapter 4 has the information I want, then I will just read the chapter 4 and ignore the rest. If I need to finish ALL the books and courses information I have bought, then I don’t need to do business anymore and will take me many years to complete.

Have you notice that? If you keep on buying information and study all of them until the end, then you’re not going to get result. Just study what you need from now.

By the way, I just released a new information called The Amazing Copywriting System

If you’re looking to make real cash on the internet, selling your skill is one of the most easier to get started and bring you steady income. I personally offer graphic design service, copywriting and webmaster service.

Learn more about The Amazing Copywriting System

Tags: writing salesletter, web copy, the amazing copywriting system, become copywriter

Have you ever feel that you can’t finish your work and your work performance getting slower?

It could be the Time Management issue. When we failed to manage our time, we will getting tired and feel work overloaded.

We have only 24 hours a day even the richest man in the world. The billionaires and multi-millionaires do not have extra hour a day but they know how to manage their time and leverage.

If you have 10 tasks to be done in a day, probably you can’t make it as one person but you can manage to delegate to other people that can help you out. Otherwise you will not be able to finish the tasks.

Sometimes we are getting slow performance. Like, you can write 500 words article in just 30 minutes previously, but now you take an hour to complete an article. This mean your work performance getting slower and you need to fix it.

“Always track your work performance and quality from time to time.”

You can prepare a checklist and record your best record time. This way, you can compare your current work performance with previous best record. You can see it clearly how you improve your work performance.

Our brain cannot store too many things and cannot remember everything all the time. I knew it, because I always stuck in the middle when someone interrupt me. I need to get a paper or notepad to write down all the things I need to do for today (just like a checklist).

That’s another scenario like this…

When you’re doing something at home and your mother just work over and ask you to buy something at 5pm later. Then you just answer YES. But sooner later you totally forgot what she said just now. Why? Because you never store that task into your brain.

When we’re busy on something and someone talk to us, we will never store anything into our brain of what they’re saying because our brain is concentrating on our work. The best way you can avoid this it… take a notepad and write down the things you need to do and the things that people ask you to do later.

I have written a quick report called “How To Get Things Done FAST With 3 Simple Steps”

CLICK HERE TO DOWNLOAD THE REPORT (It’s free)

Feel free to pass the report to your friends and family to share the tips with them.

Thank you!

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Tags: getting things done, time management problem, gtd, working performance