Starting a business is hard, to maintain the business is the most harder part.
Some may wondering why the business become SLOWER… This happen in ONLINE & OFFLINE businesses.
“Customers can easily FORGET you”
In the online world, marketer ALWAYS said “Money is in the LIST” — Yep, THIS IS TRUE. No matter it’s 2002 or 2008, without a LIST just like starting a new business. When you have a LIST ( Mailing List ), you can just a click of button to let all your customers and subscribers know that you have new offer. This is common in the internet marketing.
No matter Online business or Offline business, building a customer LIST is a MUST in order to maintain the business. No more WALK IN business today. When your LIST growing bigger month after month, then you can expect your business will growing big soon. When you have new item arrival, you can save more on the advertising cost. Some offline business company use mobile message ( SMS ), Email and letter to communicate with their customers list.
This is to REMIND the customers that you’re still THERE. In order to have YOU in their mind when they want to buy something, you will need to build relationship with them first. HOW? Provide free informations or tips to the customers list when do not have any offer.
Example: Your’re selling Cheese Cake, you can share some of the cheese cake informations to the customers through email, mobile message and newsletter ( hardcopy ). Please note that you’re NOT sharing how you do the cheese cake, but share more about cheese cake info like the benefits of the cheese, what type of cheese is good for health, the season cheese cake…….. ! Your customers will appreciate that they have gained so much of info from you for free and you will be in their MIND when the “cheese” popup in their mind. When they want to buy cheese cake, YOU will automatically popup from their mind. Because you’re the ONLY one who give free info and advise to them. So they will trust more on you.
Building relationship with your customers is NOT about give them more discount or special offer. If you think give more discount and special offer to the customers can build a good relationship with them, then you’re WRONG. You’re putting a BIG TRAP in your business. Because discount and special offer everywhere, so it’s very competitive and the customers will only choose the big discount or best offer to buy.
Information is MORE VALUE than discount or special offer. So when you start a business, or selling something, remember to get your customers details and store them into your business. This will become one of your business ASSET.
If you want to use Email to communicate with your customers list, then you will need an autoresponder system that you can just a mouse of click and send ten of thousands emails. Yep, just write an email and click send, then all your customers will receive it with the personalize name and details.
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For the next post I will share the source of informations that you can get to share with your customer list. I know some people facing the problems that no idea where to dig the informations to share. Because writing your own will very time consuming. Talk soon…
[tags] autoresponder, building a list, online business, offline business, business marketing [/tags]