Marketing: Ask the right question

When you’re doing sales marketing, the way how you talk to your client is played the most important part. If you have a good communication skill, you can sold out your product very well even your product quality is suck.

How you ask questions will determine your results.

If you’re selling life insurance, you probably having some problems when you are trying to pursue your friends to buy from you. Most of the time you will get the problems like below:

1. Your friends won’t listen to your phone.
2. They’re trying to stay away from you.
3. Friendship relationship will getting worst.

and etc.

It’s not your job fault but the way how you talk and ask questions. Most new sales people will directly sell the product instead of trying to understand the client problems.

Here are some questions that most new sales people ‘Love’ to use:

(I used insurance as an example)

1. Do you want to buy insurance medical card?
2. Please contact me when you want to buy insurance.
3. Do you have insurance already?

If you’re using the questions above, 95% of people will say NO or REJECT you.

Let me exlplain the first question:

When you’re asking ‘Do you want to buy insurance medical card’? Most people will say ‘NO’ – because you have set a trap for yourself in the question. When you’re asking this kind of question, the asnwer is only YES or NO. (you will get 90% of ‘NO’ for the answer)

How about tweak the question to:

‘What kind of insurance medical card you’re using?’

You won’t get yes or no from this kind of question. if the person able to give you the name of the insurance within 2-3 seconds, which mean they already got the medical card. (90% is honest answer)

If the person answer you the name of the insurance after 4 seconds, 90% is fake answer. Which mean the person do not have any medical card but trying to reject you. Don’t give up, at least you got the information that this person do not have any yet, so you can do follow with him.

Let’s proceed with the question number 2.

‘Please contact me when you want to buy insurance’. (99% will say OK)

If people say OK to you, which mean 99% will not contact you. It’s very rare case that you receive someone phone saying that ‘I want to buy inisurance’. People won’t sold themselve, so please do not ask people to selling something back to themselve.

So how to let people call you for questions? Here’s a good example:

‘I’m now studying insurance, you can call me if you have any questions or problems about insurance.’

99% people will say OK as well. But you will get some of them calling you for questions. You’re not selling them anything but giving free advice and tips. Just like blog, people like to read blog instead of reading salesletter. Blog provide free content but salesletter trying to sell something.

When people has problems or questions, they will seeing you like an expert. They won’t call to the person that they have rejected them before. Because they didn’t reject you previously when you give permission to them to ask you questions. So they’re more comfortable to call you instead of the person who has been rejected by them.

Let’s proceed with the last question:

‘Do you have insurance already?’

This question is something similiar like the question 1. You will get YES or NO for this question.

Use the same tactic like question 1:

‘What’s the insurance company you’re using right now?’

You won’t get yes or no for the answer. But the correct name of the insurance company. Same thing, if they can give you the name of the company within 2-3 seconds, which mean they have already using other insurance company services and 90% is correct answer.

If they give you the answer after 4 seconds, 90% will be a fake answer. Because they do not have any, so they will take time to think one to reject you. Most people will take around 5-7 seconds to give you a fake answer. So you will know that this person do not have any insurance yet and so you can put them into the future follow up list.

NOTE: These example marketing questions are not for insurance only, but I took insurance as an example to share what I have learned from real experiences.

As I said earlier, if you are asking the wrong question, the result will be different. Probaly losing relationship with your friends. They’re afraid of you to sell them something. What if you’re telling them that they can find you or ask for advice when they have any questions or problems about insurance.

Provide free advice and tips will help you to build up the relationship and trust. When people seeing you as an expert, they will take your advice to solve their problems.

Example: John is having problems with his computer. His computer under attacked by Virus and so he’s worrying about his data. He phone you for advice, and you give him some tips to transfering his data to somewhere else and then clear up the files. After that, you will ‘advice’ him to use ‘ABC Anti-Virus’ software to protect his PC to avoid the same case happen.

So, asking the right questions will help bringing more sales, while asking wrong questions will getting worst and worst. Think before you ask.

If you have ask wrong questions previously, no worries, we all learned from mistakes. There is no perfect but we’re trying to make it perfect.

Please leave your comment if you have any questions or comments. Thank you!

[tags] marketing questions, sales marketing, sales communication skill, telemarketing skill, how to ask questions [/tags]

Black Belt Recruiting Reviewed

How To Sponsor 10 – 20 Reps Per Month In Any Company.

Black Belt Recruiting by Mike Dillard & Mark Wieser

I got my own copy Black Belt Recruiting few days ago. (see screen shot below)

If you’re doing network marketing business, this is a MUST course that you should study. Before I bought Black Belt Recruiting, I have ordered Magnetic Sponsoring book and studied few months ago. I’m very surprised that the information shared in the Magnetic Sponsoring book are worth 3 times than the price I paid for. So when the Black Belt Recruiting is launched, I ordered immediately without think twice because I know Mike Dillard always over delivered the information.

Click here to learn more about Black Belt Recruiting

Inside the information shared how you can get invited, how to generate attraction, step to produce 20-40 leads per day and many more. This course is for newbie, intermediate and advanced marketer.

Before this course, I have studied several network marketing books and none of them better than Black Belt Recruiting.

In Black Belt Recruiting information, you can easily understand and put them into action. Not like other that takes you time to understand the technique and some even very hard to put into action.

After my personally reviewed, Black Belt Recruiting is the best course that I recommend to anyone who’s doing network marketing. I did even recommend to some of my friends too.

Click here to learn more about Black Belt Recruiting

 

[tags] black belt recruiting, mlm traffic formula, mike dillard, mark wieser, magnetic sponsoring [/tags]

Background Music Increase Conversion Rates!

Have you ever looking for background music/ audio for your video, teleseminar and etc?

Add background music can help you increase the conversion rates and more professional.

Web Music Power Pack

Click here to listen the sample music

[tags] background music, hollywood music, audio for opening and closing, add music for video [/tags]

Create Your Own Product eCover

I just launched a new product called “eCover MAX Action Scripts” that use to create your own professional ecover with Photoshop. Visit at: http://mysoftwaredepot.com/ecovermax/

If you have Adobe Photoshop software, this is a good news for you. You can now create your own digital product ecover without hire graphic designer anymore. Plus, you can open your service to design ecover for your clients. This is a great opportunity that you can earn extra income.

eCover MAX Action Scripts

If you’re not familiar with eCover design, it’s very easy to use the Action Script. You don’t need to manually create the box or resize the box. Just put in your own design into the layer and then click ‘play’ button and your ecover box is done.

This is exactly how the ecover action script works. Some people may thought that only graphic design will know how to design the ecover because it’s require the knowledge and expertise to resize the box. That’s not true, they just design the graphic and use the same action scripts to generate the ecover box.

Does the Action Script very expensive?

If you buy from other place, it might cost you more than $90 or above. Some may charge you for each action script. I’m not going to do that – I include them into a package that sell for just an affordable price that you’re going to be surprised.

Click here to learn more about the eCover MAX Action Scripts

 

[tags] ecover design, digital product ecover, minisite templates, internet marketing graphics, ecover action scripts [/tags]