Amazon does it, EBAY does it, so why can’t you?
After all, up-selling is a technique employed by leading e-commerce sites to boost their sales and though you may be some light years away from them, this could be used by you effectively too. And though this is a technique, there is not a lot different from up-selling and selling by themselves!
There are many ways you could up-sell a product, but before we get into knowing the easiest method, know that an up-sell is a product you wish to sell immediately after he has bought the first one. Needless to say, the second product or the product to be up-sold has to be related to the first product bought by the customer.
To the point – The easiest method to up-sell is to work on the ‘checkout’ page!
What you can do with the Checkout Page?
I’m not asking you to redesign the entire webpage. Follow this process to uncover the easiest method to up-sell.
First, identify your webpage which you want to include the upsell. It could be your product page, salesletter page, your newsletter subscription page, your thank you page and so on.
Then just add an option for them to include MORE products before they ‘checkout’.
So if it’s a newsletter subscription page, ask them if they want to include a free trial offer to your other paid product before they click “Register” on your newsletter page.
If your page is a salesletter webpage, give them an option to include another of your product before they click the “Order Now” button.
Here’s another example – if your webpage is a shopping cart, you can always ‘upsell’ your prospects for them to add more quantity of the product that they’re buying.
The list goes on.
Here are some things you would like to watch out for while up-selling:
==> The product you up-sell needs to be somewhat related to the product the customer bought. The closer the correlation, the better it is for you because you’ll get more sales.
==> Write your up-selling ad as carefully and diligently as you would have designed your sales ad. Just the fact that the customer bought one product from you doesn’t mean he is sure to buy another!
==> Up-sell but don’t push – Pushing is bad for any form of selling and the same applies in up-selling too. Inform the
customer about your product and leave the choice to him. Also, bear in mind that you’re adding more value to your customer by offering greater solutions to them in your upsell products.
The method to up-sell your product is not as tough as you would have thought it to be. Basically, if you’re not integrating any upsell in your sales funnel, you’re literally losing money.
It’ll cost you more time, effort and money to acquire a new customer compare to selling to an existing customer who already trust you and like your product.
Although the technicalities surrounding the deal make it a slightly tough nut to crack, but I can tell you that it’s worth your time to explore this powerful marketing strategy.
1ClickUpgrade System is a free software that can be integrated into your existing website and allow you to create upsells within minutes! Get it now for free and for a limited time, you’ll also get an audio course at
[tags] 1click upsell, 1clickupgrade, automated upsell marketing, upsell marketing software [/tags]