How Walt Disney Got His Bankers to Believe

Just wanted to share a great story
that Mike Vance, Walt’s head of creative
thinking at the Disney Corporation shared.

Here’s the story:

Walt Disney went to the bank and told
them he wanted this HUGE LINE of credit.

When they asked him what he was going
to do with all that money…

Walt told them:

“I’m going to buy this giant swamp in
the middle of Florida”.

The bankers were a bit puzzled and then
asked him what he was going to do with
all that useless swampland.

Walt answered:

“I’m going to build a castle right in the
middle of the swamp”.

The bankers then asked:

And what are you going to do with a castle
in the middle of the swamp?

Walt replied:

“I’m going to put a mouse in the castle
and he’s going to live there with all his pals.”

What happens then?  the bankers asked.

Walt then said:

“Well, once I get the castle built and
the mouse has moved into the castle, people
are going to come from all over the world and
they’re going to bring buckets of money
with them.”

And then? the bankers demanded.

Walt answered,

“Well then the people are going to take
the buckets of money into the castle and
they are going to give it to the mouse.”

The bankers asked That’s it?

Pretty much replied Walt.

And just exactly how big a line of credit
are you going to need? asked the bankers.

Walt said “Oh…we’re going to need a big one”

And that was it.  Four years later Disney
World opened it’s doors to the world and the
rest is history.

I hope you enjoyed this story and the lesson
here is to dream of your castle and take action.

Today, you don’t need a line of credit.

You just need a great system and a model to
follow.

If there is THE ONE best system or model
to build your castle on…

It would be this – Unlocking Offline Secrets
model…

Your castle dreams and how to get it is
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[tags] offline secrets, walt disney, local business marketing [/tags]