I visited your website and cannot find where to subscribe to your newsletter.

Here’s my 2 cents solution:
1. Before you want to convert those visitors into customers, you have to building your subscribers list. Offer your visitors free newsletter and have them sign up with their name and email. We called “Opt-in” form.

2. Share about your product info in newsletter and provide useful tips.
Example: Pick one of your product to share in your newsletter, and how to use, how useful it can be, how it will help in some situation.

If one day your subscriber suddenly want to buy flashlight, then they will remember you 1st, because you provide them more information.

Sharing more useful information to your subscriber will help them remember you and trust you. Explain more about your product, because you have a lot of different model there, and a lot of people don’t know which one is suitable to them, so they afraid they buy the wrong one.

People are lazy, they won’t go to read one by one to find which is suitable or maybe they even don’t know they need one.

You can send weekly newsletter to your subscriber and some people will buy from you after read your newsletter.

Here are a few example why:
1. Sometimes people will forgot to buy something after someone remind them. example: their old flashlight already broken, but they no time to go out to buy new one and normally after a few days people will forget it. Until “You” remind them in the newsletter and you’re sharing and explain how useful your product and can solve their problem, and you also put a link to your website.

If you can give them special coupon for discount to buy now, and I believe they will choose to buy from you. 2 reasons: People lazy to go out when they sit in front of PC and reading something — and people “love” discount.

2. Make people interested to buy your product even they never think they need it. Some people never think they need this product, until you share with them WHY they need it.

Example: John never use Mobile Phone, and he never think want to buy one. Until you share with him WHY he need to have mobile phone, — “you can call someone at outside when you need help” — “what if someone have very important message want to tell you, and you’re in out-station?”

John will start thinking all of these in his mind.

If you want to convert those visitors into long-term customers, then you need to provide newsletter. To keep in touch with them.

You have to follow-up your visitors, normally people will not come back to your website after they leave. So you need to have newsletter to follow-up with them.

Thank you.

Sean Tan

Best regards,
Justin (aka SureFire Guy)