Don’t Simply Copy The Same Strategies or Tactics From Others.

When you have no idea how to improve your business, usually will learn from other and apply the same strategies and tactics in your business. Does it work?

Yes and No.

If you’re doing restaurant business and you are trying to copy the shopping mall marketing strategies to apply in your business, the high posibillity is it will not work for you. Like, the shopping mall applying collect reward point for every purchase. But do you think it will work effectively in restaurant business? Not really. Maybe you get some response but NOT effective and good result.

Business Strategies and Tactics

Offline Business like restaurant applying Online Marketing? Usually offline business applying online marketing is just to brand their name but not attract more customers in the first place. You see, you are NOT going to attract tons of customers go to your restaurant by applying online marketing BUT just to let the world know about your restaurant and start building your brand.

But before your business is good, you will need to apply the right strategies and tactics to attract more customers in the first place. Once you have a customer base then you can start build your brand to let more people know about your restaurant.

Some people do not understand about this, and just listen to some internet folks say, “hey, you can get millions of people know your restaurant if you are applying online marketing” and WOW, this is sound great! Does it really bring you millions of customers with this method? What do you think?

How about online business doing offline marketing? Like, I’m selling ebook on the internet and I apply the offline flyer method to promote my ebook. Does it work? How many people do you think they will take your flyer and open the computer then buy your ebook? Make sense?

If you’re applying offline marketing for your online business, it will only help you to build your brand and letting people know you are exist in this online world. So when people discussing about online shopping, their conversation will something like “hey, I know there is a local person who’s selling ebook on the internet too”, people will know you and you have build your brand. They could be your future customers but not as fast as tomorrow like promoting in Google Adword.

What do you think about this article? Please leave your comment here.

Thank you!

[tags]online marketing, offline marketing, business strategies and tactics, google adword, online business, offline business, business marketing, marketing strategies explained [/tags]

Why Let Your Customers Go? Build A Customers List Today…

Starting a business is hard, to maintain the business is the most harder part.

Some may wondering why the business become SLOWER… This happen in ONLINE & OFFLINE businesses.

“Customers can easily FORGET you”

In the online world, marketer ALWAYS said “Money is in the LIST” — Yep, THIS IS TRUE. No matter it’s 2002 or 2008, without a LIST just like starting a new business. When you have a LIST ( Mailing List ), you can just a click of button to let all your customers and subscribers know that you have new offer. This is common in the internet marketing.

No matter Online business or Offline business, building a customer LIST is a MUST in order to maintain the business. No more WALK IN business today. When your LIST growing bigger month after month, then you can expect your business will growing big soon. When you have new item arrival, you can save more on the advertising cost. Some offline business company use mobile message ( SMS ), Email and letter to communicate with their customers list.

This is to REMIND the customers that you’re still THERE. In order to have YOU in their mind when they want to buy something, you will need to build relationship with them first. HOW? Provide free informations or tips to the customers list when do not have any offer.

Example: Your’re selling Cheese Cake, you can share some of the cheese cake informations to the customers through email, mobile message and newsletter ( hardcopy ). Please note that you’re NOT sharing how you do the cheese cake, but share more about cheese cake info like the benefits of the cheese, what type of cheese is good for health, the season cheese cake…….. ! Your customers will appreciate that they have gained so much of info from you for free and you will be in their MIND when the “cheese” popup in their mind. When they want to buy cheese cake, YOU will automatically popup from their mind. Because you’re the ONLY one who give free info and advise to them. So they will trust more on you.

Building relationship with your customers is NOT about give them more discount or special offer. If you think give more discount and special offer to the customers can build a good relationship with them, then you’re WRONG. You’re putting a BIG TRAP in your business. Because discount and special offer everywhere, so it’s very competitive and the customers will only choose the big discount or best offer to buy.

Information is MORE VALUE than discount or special offer. So when you start a business, or selling something, remember to get your customers details and store them into your business. This will become one of your business ASSET.

If you want to use Email to communicate with your customers list, then you will need an autoresponder system that you can just a mouse of click and send ten of thousands emails. Yep, just write an email and click send, then all your customers will receive it with the personalize name and details.

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For the next post I will share the source of informations that you can get to share with your customer list. I know some people facing the problems that no idea where to dig the informations to share. Because writing your own will very time consuming. Talk soon…

[tags] autoresponder, building a list, online business, offline business, business marketing [/tags]

Cash Voucher Method Still Works?

The Cash Voucher method still works to increase sales?

The asnwer is YES, if you have done it correctly.

Last 2 weeks I have spent my time in a few shopping mall with my friends and family, because of Christmas and New Year 2008. Most of my money spent on the same shop since last few years ago.

The reason is simple: “Cash Voucher”

I’m the member of the shop since last few years ago and I also join a lot of membership in bookstore, fashion shop, restaurant and many others. Because the member fee very low and get reward for every dime you have spent.

Some of them have a good strategy to get more repeat sales from the existing customers. But some of the shop do not apply the “Cash Voucher” method correctly, so they failed and canceled the cash voucher promotion.

Here how the Cash Voucher method works:
1. The client spend every $100 get 10 points / %
2. Once the point have reach the limit like: 50 points / 100 points the client will receive a Cash Voucher to spend in your shop again.

The shop that have applied the method very successful is because they make the “Cash Voucher” like real cash. But the “Cash” is going to expire if you do not use it. If you have $50 / $100 cash going to expire, I bet you will spend it as soon as possible before expire.

What if you have $1 / $5 cash going to expire? I believe there are only 20%-30% will take immediate action on it, while other will forget it ( I’m one of them ).

The reason is simple — because the $1 or $5 cash voucher doesn’t seems very attractive and people are lazy if you have ask to drive your car to shopping mall because of the $5 cash voucher? Most people will say “Forget it”. My vehicle gas or petrol is more value than the $5 cash voucher.

Do you see my point? If you give a few dollar cash voucher to the client, 80% of people will see it “NO Value”. Most people will only apply the voucher when they need it. If you give $50 or $100 cash voucher, the client will come to buy again because they afraid to lose.

The shop owner do not give the cash voucher if the client do not spend enough of money to accumulate the points. Let’s say the client has spent around $300 in that shop, so the client get 30 points ( or $30 ) – but the shop owner do not release the cash voucher to the client yet because the $30 cash voucher seems not enough attractive, so the shop owner give the cash voucher to the client until they have spent enough money to get the $50 cash voucher.

Wow! If you get $50 Cash Voucher and the expire date is next week, will you miss it? I bet 95% of people will take action to apply the cash voucher before it expire. The rest 5% it could be the client forgot the expire date, do not have money to buy again so they are qualify to apply the cash voucher or they have give to their friends and family.

In conclusion: Let your client spend more before release the cash voucher to them. Help them accumulate the point until it reach $50 – $100 instead of giving them $1 – $5 cash vouchers separately.

Let your client spend more to get the voucher — they will feel the Cash Voucher like their hard earned money because they have spent so much of money in order to get the $50 or $100 cash voucher.