When you have no idea how to improve your business, usually will learn from other and apply the same strategies and tactics in your business. Does it work?
Yes and No.
If you’re doing restaurant business and you are trying to copy the shopping mall marketing strategies to apply in your business, the high posibillity is it will not work for you. Like, the shopping mall applying collect reward point for every purchase. But do you think it will work effectively in restaurant business? Not really. Maybe you get some response but NOT effective and good result.
Offline Business like restaurant applying Online Marketing? Usually offline business applying online marketing is just to brand their name but not attract more customers in the first place. You see, you are NOT going to attract tons of customers go to your restaurant by applying online marketing BUT just to let the world know about your restaurant and start building your brand.
But before your business is good, you will need to apply the right strategies and tactics to attract more customers in the first place. Once you have a customer base then you can start build your brand to let more people know about your restaurant.
Some people do not understand about this, and just listen to some internet folks say, “hey, you can get millions of people know your restaurant if you are applying online marketing” and WOW, this is sound great! Does it really bring you millions of customers with this method? What do you think?
How about online business doing offline marketing? Like, I’m selling ebook on the internet and I apply the offline flyer method to promote my ebook. Does it work? How many people do you think they will take your flyer and open the computer then buy your ebook? Make sense?
If you’re applying offline marketing for your online business, it will only help you to build your brand and letting people know you are exist in this online world. So when people discussing about online shopping, their conversation will something like “hey, I know there is a local person who’s selling ebook on the internet too”, people will know you and you have build your brand. They could be your future customers but not as fast as tomorrow like promoting in Google Adword.
What do you think about this article? Please leave your comment here.
[tags]online marketing, offline marketing, business strategies and tactics, google adword, online business, offline business, business marketing, marketing strategies explained [/tags]