Mark Joyner’s New Book for Free

#1 best-selling author Mark Joyner, the man people like Dearl Miller call “the greatest marketing mind of our generation” has just released his new book, but it’s not yet available at your local bookstore.

Instead, he’s letting you download it now for free.

If you want to learn how to grow your business, this is an absolute must-read.

And the Integration Marketing Deal Board you’ll find there is one of the most powerful marketing resources on the net.

[tags] integration marketing, step by step business plan, online business setup, online marketing, offline marketing, mark joyner, small businesses, big businesses, marketing ecourse [/tags]

How to choose your own market to make money?

It doesn’t matter you’re doing offline or online businesses, you will need to choose your own market to make money.

“Hot market doesn’t mean more profitable”

Hot market will have a lot of competitors especially “Gurus” player and price war. It’s very hard to make profit from hot market and it might not worth the time, effort and money that you have invested.

Example: One calculator can sell one for $20, but because there are a lot of competitor selling the same calculator like you. Competitor A sell $19 then Competitor B sell $17 and Competitor C sell $14 and so on…

So how you’re going to make profit from that?

Although those “Cold Market” do not have much demand but you can make a good profits. You can command the price more higher and nobody going to play price war. You spend less effort, time and money but get more profit in return.

This is same as online and offline businesses. Like, there are more than 3 cheese cake shop opened in the same commercial center. May I know which cheese cake shop you will choose? You will compare price if they’re selling the same cake. So price war begin. At the end of the time, who will win? — Buyer

So choose the right market before you invest your time, money and effort into it. Otherwise you will waste all the energy but get a little profit in return.

[tags] niche market, make money online, online marketing, offline marketing, internet marketing, how to choose market, start your own business [/tags]

Don’t Simply Copy The Same Strategies or Tactics From Others.

When you have no idea how to improve your business, usually will learn from other and apply the same strategies and tactics in your business. Does it work?

Yes and No.

If you’re doing restaurant business and you are trying to copy the shopping mall marketing strategies to apply in your business, the high posibillity is it will not work for you. Like, the shopping mall applying collect reward point for every purchase. But do you think it will work effectively in restaurant business? Not really. Maybe you get some response but NOT effective and good result.

Business Strategies and Tactics

Offline Business like restaurant applying Online Marketing? Usually offline business applying online marketing is just to brand their name but not attract more customers in the first place. You see, you are NOT going to attract tons of customers go to your restaurant by applying online marketing BUT just to let the world know about your restaurant and start building your brand.

But before your business is good, you will need to apply the right strategies and tactics to attract more customers in the first place. Once you have a customer base then you can start build your brand to let more people know about your restaurant.

Some people do not understand about this, and just listen to some internet folks say, “hey, you can get millions of people know your restaurant if you are applying online marketing” and WOW, this is sound great! Does it really bring you millions of customers with this method? What do you think?

How about online business doing offline marketing? Like, I’m selling ebook on the internet and I apply the offline flyer method to promote my ebook. Does it work? How many people do you think they will take your flyer and open the computer then buy your ebook? Make sense?

If you’re applying offline marketing for your online business, it will only help you to build your brand and letting people know you are exist in this online world. So when people discussing about online shopping, their conversation will something like “hey, I know there is a local person who’s selling ebook on the internet too”, people will know you and you have build your brand. They could be your future customers but not as fast as tomorrow like promoting in Google Adword.

What do you think about this article? Please leave your comment here.

Thank you!

[tags]online marketing, offline marketing, business strategies and tactics, google adword, online business, offline business, business marketing, marketing strategies explained [/tags]

Make Your Customers Happy Part 1

There is no secrets or advanced courses to teach you how to make your customers happy. Every customers will have their own characteristic and styles. You cannot apply the same tactics to all your customers otherwise you will make them unhappy and they will feel that you’re not understand what they want.

This is based on previous experience– You only can know more about your customers when you are talking with them. You will more understanding your customers after conversation with them.

Example: After talking with “James” (your customer), you discovered that James very interested to learn how to play golf and enjoy the game. So the suitable product to John will be the basic golf courses but not those advanced courses or how to win in the game.

Some people might just want to enjoy the game but not win in the game. If you push them to learn the advanced technique then they will fail to enjoy the game. What will happen then? You lose the customer.

Just give what your customers want and they will be more happy to do business with you. Some people might not want to be an expert but want to enjoy the learning process. Sell the suitable product to your customers.

If you’re selling “How to” information, you can consider to split them into 10 ebook or package. Some people might not want to learn A-Z but just some part only. You will reduce the refund rate and also have more happy customers.

We do business with majority people but not the 10% market. It could be harder to attack the 10% market and high risk. We cannot make all customers happy but at least 80% of them are happy from doing business with you. If you find out your 80% customers like to learn basic information, then you could consider to just attack them basic products.

What is basic? Split the information from A-Z into A-C, D-F, G-I…. so on!

If your majority customers are working 9-5 a day, you should know that they do not have the time to learn the A-Z information. Let’s take build an online business as an example– James (customer)

James is currently work as ABC company customer service 9-5 every day and he’s interested to build an online business to earn extra income. So what do you think the best course for James? It’s the A-C (basic) information, because he just want to earn ‘extra income’ but NOT want to quit his job.

Online business and Offline business are the same. You will need to put in your effort, time and money to build it. There is NO push a button and money coming in 24 hours! (NEVER)

When a customer achieve something like he/she successfully made a sale after study your course, then he/she will said that your course is good and better than those ‘Gurus’ course. There is no right and wrong.  The ‘Gurus’ course might teach advanced information or A-Z course and probably cost them thousands dollar.

It’s not easy to learn from A-Z, because it’s takes time to learn and understand. Most people ‘know’ the information after study the course but not ‘understand’ what it mean.

Know and Understand are different thing. ‘Know’ doesn’t mean you ‘Understand’. Like a customer knows he/she will need to build a website, setup opt-in page, write follow up email…… to sell a digital product online! But the problem is he/she do not understand how to setup. Make sense?

That’s why there are so people complain that they have spent a lot of money into the courses but still failed to achieve what they want. Some people are slow learner and they cannot understand the A-Z information. They will confuse and give up fast. They just want to get a small achievement. So help them achieve what they want, but NOT what you want.

[tags]make your customers happy, sales marketing, offline marketing, online marketing, internet marketing, sales tactics and strategies[/tags]