There is no secrets or advanced courses to teach you how to make your customers happy. Every customers will have their own characteristic and styles. You cannot apply the same tactics to all your customers otherwise you will make them unhappy and they will feel that you’re not understand what they want.
This is based on previous experience– You only can know more about your customers when you are talking with them. You will more understanding your customers after conversation with them.
Example: After talking with “James” (your customer), you discovered that James very interested to learn how to play golf and enjoy the game. So the suitable product to John will be the basic golf courses but not those advanced courses or how to win in the game.
Some people might just want to enjoy the game but not win in the game. If you push them to learn the advanced technique then they will fail to enjoy the game. What will happen then? You lose the customer.
Just give what your customers want and they will be more happy to do business with you. Some people might not want to be an expert but want to enjoy the learning process. Sell the suitable product to your customers.
If you’re selling “How to” information, you can consider to split them into 10 ebook or package. Some people might not want to learn A-Z but just some part only. You will reduce the refund rate and also have more happy customers.
We do business with majority people but not the 10% market. It could be harder to attack the 10% market and high risk. We cannot make all customers happy but at least 80% of them are happy from doing business with you. If you find out your 80% customers like to learn basic information, then you could consider to just attack them basic products.
What is basic? Split the information from A-Z into A-C, D-F, G-I…. so on!
If your majority customers are working 9-5 a day, you should know that they do not have the time to learn the A-Z information. Let’s take build an online business as an example– James (customer)
James is currently work as ABC company customer service 9-5 every day and he’s interested to build an online business to earn extra income. So what do you think the best course for James? It’s the A-C (basic) information, because he just want to earn ‘extra income’ but NOT want to quit his job.
Online business and Offline business are the same. You will need to put in your effort, time and money to build it. There is NO push a button and money coming in 24 hours! (NEVER)
When a customer achieve something like he/she successfully made a sale after study your course, then he/she will said that your course is good and better than those ‘Gurus’ course. There is no right and wrong. The ‘Gurus’ course might teach advanced information or A-Z course and probably cost them thousands dollar.
It’s not easy to learn from A-Z, because it’s takes time to learn and understand. Most people ‘know’ the information after study the course but not ‘understand’ what it mean.
Know and Understand are different thing. ‘Know’ doesn’t mean you ‘Understand’. Like a customer knows he/she will need to build a website, setup opt-in page, write follow up email…… to sell a digital product online! But the problem is he/she do not understand how to setup. Make sense?
That’s why there are so people complain that they have spent a lot of money into the courses but still failed to achieve what they want. Some people are slow learner and they cannot understand the A-Z information. They will confuse and give up fast. They just want to get a small achievement. So help them achieve what they want, but NOT what you want.
[tags]make your customers happy, sales marketing, offline marketing, online marketing, internet marketing, sales tactics and strategies[/tags]