2009: Internet Marketing Promotion Bonus

Last 3 days ago I received an email from my existing customer.

The email started with “Sean, what are your bonuses for MME4?”

Let me explain what is MME4, the full name is Marketing Main Event 4 created by Jeremy and Simon. Based on what I have read from the salesletter, it’s a turnkey system – ready made membership site. The membership sites are all ready to go. Cut in short, you’re buying “business-in-a-box”.

Okay, I’m not promoting MME4 today and I want to explain why I didn’t do promotion for JV Partners recently. It’s not their products not good but I have my own reason not promoting.

You see, there are more than 5 products about internet marketing release every single month. This is a never ending game and I don’t think you like to receive promotion after promotion from month to month.

I don’t want my subscribers get information overloaded and I even don’t want my subscribers just keep on reading marketing materials without taking action. If you have bought a marketing course and it contains 20 videos, 3 PDF books, 10 MP3 audio and etc. Tell me, how long you will finish all these information?

Based on my survey result, 8 out of 10 people never finish the course.

There are 3 common reasons –

1. They didn’t see the result after studying the course for 2 month
2. They were attract by other marketing course
3. They’re looking for magic button but not course

Hey, if you never take action then how do you see result? This is true, if you just STUDY without take action, then you’re not going to see anything in return. You’re not going to get result by buying the course but take action only.

If you have bought some courses previously and still haven’t get result. I suggest you stop buying any course or product and think carefully to find out your problems. You could be fall into one of the categories above. If you’re not interested to study the big course, then just take the small course that will just take you about 2 weeks to complete.

Some courses just have a small package like 5 videos, 2 PDF and 5 Mp3 where you can finish all the information within 2 weeks or a month. This way, you can start to take action after 2 weeks.

You might see some people invest many money into courses month after month and they still make a lot of money or get the result they want.

Are they genius? Absolutely NO.

I buy many many courses and books from time to time. Average 1 new book per month. The subjects include self improvement, business management, sales marketing, multi level marketing, internet marketing, advertising and etc.

Honestly, I never finish all the books and courses information. Only some books I like then I will read them until the end of the page. Like, Donald Trump “Think Bigs” book. The book interest me because it was their real life stories and experience.

The rest of the books and courses, I just grab the information I want. What does that mean?

Some books and courses have the information I want to learn or know about. So I will buy it and just learn THAT information I want. If the book chapter 4 has the information I want, then I will just read the chapter 4 and ignore the rest. If I need to finish ALL the books and courses information I have bought, then I don’t need to do business anymore and will take me many years to complete.

Have you notice that? If you keep on buying information and study all of them until the end, then you’re not going to get result. Just study what you need from now.

By the way, I just released a new information called The Amazing Copywriting System

If you’re looking to make real cash on the internet, selling your skill is one of the most easier to get started and bring you steady income. I personally offer graphic design service, copywriting and webmaster service.

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[tags] the amazing copywriting system, web copy, writing salesletter, become copywriter [/tags]

Salesletters Story — A Drill and a Hole

Recently, I’m suddenly want to improve my web copywriting skills and finally I bought a few physical books and ebooks/courses. Those courses and books are really good and I would like to share some here.

I love what they’re sharing and explanation in the book, especially they explain in a story – A Drill and a Hole.

Do you write salesletter, email and Ad for your business?

It’s very interesting to write the salesletter, email or even an ads by yourself. You will discover a lot of things in the middle of writing. The human psychology, conscious and subconscious mind….. ( a long way to go )

Let me sharing the basic copywriting rules that work.

1. Don’t make your salespage look like an Ad.
2. Put “Trap” in your salespage to have your visitors stick at your salesletter.
3. Don’t just telling how good of your product.

Who else like to read Advertisement? There is no one spending their time to open the TV, newspaper and surfing internet because they want to read Advertisement. ( Never – unless they get paid to read )

If your webpage look like an Ad, the percentage of visitors will close your webpage immediately as high as 90%. Why? Because people don’t like to be sold!

How to have your visitors stick on your webpage? Put a BIG Trap at the top and smaller trap in the middle of webpage. The so called “Trap” is the Headline and sub headline. Grab your visitors attention when they just arrive your webpage, if you failed to grab their attention, then they will close your webpage because they’re not interested to read more.

Finally “Don’t just telling how good of your product” — This is where a Drill and a Hole story come in.

One day, James want to drill a big hole to his room wall but the problem is he don’t have a drill. So he went to the Shop to get a drill. But because he didn’t know which is the best drill that suit his requirements. The sales person saw James standing there and look like don’t know what to buy, so the sales person called “Alex” went near to the James and asked “Sir, What can I help you?” and James answered “I want to buy a drill but no idea which one is better”.

Alex immediately promote one of the famous brand drill to James and explained how good of the drill like it’s a world class brand, able to drill wood and stone wall, small size and light weight, sold more than 1 millions set of drills around the world, have more than 200 resellers store in 16 countries and blah blah blah…. all the story.

What we can say is the drill that Alex recommend is Best of the best. But James didn’t take it because James is not came here to buy the Best of the best drill.

Remember this question when you’re trying to write a salesletter “Why James want to buy a drill?”

Answer is — He want a hole.

James not because he want a drill and go to buy a drill. He want a hole so he buy the drill.

Same as the visitors that visit your webpage, they’re not came to your webpage to buy your product because they want your product. They need their problem to be solved so they buy your product.

If your salesletter failed to explain how your product able to solve their problem, then the customer cannot find a reason why want to make a purchase. If the drill cannot make a big hole, then why I want to buy the drill that cannot solve my problem? ( Make sense? )

It’s not about how good of your product, it’s how your product going to solve the customer problem. If your product able to solve the customer problem, then it’s consider a GOOD product.

Click here to learn more Web Copywriting

If you have any questions, ideas or something to share, please leave your comment. Thank you!